Potato Head) as well as in-game clothing, buildings, vehicles, and related assets. Far from these fields, though, it seems to me that Maxis's computer game Spore, released last September, provides an almost perfect example of encouraging user-led innovation.ĭesigned by Will Wright, Spore is an open-ended, multi-stage 'evolution game' in which players progress from controlling single-cell organisms through progressively more complex animal, tribal, and civilisation stages to a final space exploration stage along the way, they are able to create and modify their in-game characters (determining their bodyshape, attributes, and colour scheme in an editor mixing elements of Playdoh and Mr. What von Hippel predominantly has in mind here are industrial design processes - he discusses examples ranging from the user-led design of custom semiconductor circuit boards to the collaborative development of kitesurfing equipment. They also can channel innovative effort into directions supported by toolkits" (147). By making innovation cheaper and quicker for users, they can increase the volume of user innovation. "Toolkits for users", he writes, "change the conditions potential innovators face. Readers of the produsage book will know that I'm very interested in Eric von Hippel's model in Democratizing Innovation of providing users with toolkits that enable them to participate in design and development processes. 70 million user-generated content assets, that is.
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